Millions of people call themselves travel “experts,” but only a handful of travel media professionals worldwide can truly be called trusted sources. In Canada, many of them belong to the Travel Media Association of Canada (TMAC).

Founded in 1994, TMAC represents Canada’s most professional and productive experts in the field of travel. The association currently has nearly 400 members — Canadian writers, photographers, videographers, bloggers and social media mavens, as well as highly respected representatives of the travel industry from around the world.

TMAC is a Canadian not-for-profit association serving industry and media travel professionals. We cultivate relationships that result in relevant connections, comprehensive opportunities and successful outcomes. As an organization, we strive for inclusivity, openness and forward thinking in the ever-changing travel industry environment.

Our membership is well represented across Canada and supports four regional chapters: British Columbia, Alberta & NWT, Ontario and Atlantic. TMAC is currently working on furthering its regional chapter representation, specifically developing a Quebec chapter.

Each year, TMAC members gather its Annual Conference and AGM – an ambitious and wide-ranging annual conference to exchange story ideas, explore new destinations and keep up-to-date on skills, trends and techniques. Industry partners showcase their destinations at Media Marketplace – a two half-day event that offers scheduled one-on-one appointments that bring together industry and media members.

Throughout the year, chapters hold networking and professional development events that are attended by both media and industry members.

As a not-for-profit organization, TMAC is directed by a nine-member volunteer board of directors and supported by the association’s new Executive Director, Elizabeth Kerr. For more information on TMAC's structure, please visit the BOARD OF DIRECTORS, COMMITTEES and BYLAW pages of our website.