About Us

A handful of visionary, Toronto-based travel journalists founded the Travel Media Association of Canada (TMAC) in 1994. They saw the need to bring the country’s travel media and tourism industry closer together — in effect, the founders struck a professional relationship between the two groups by creating TMAC.

Since then, the relationship has flourished. So has TMAC membership. Today, close to 450 members (40% media, 60% industry) belong to our association. Membership continues to grow on both sides, and even internationally.

Industry members cover the gamut of travel providers, including the representatives from over 100 countries, provinces, and tourism regions. You can find TMAC media members coast-to-coast in Canada and even beyond our shores. They include every variety of travel writer, author, broadcaster, photographer, and producer — many of them award winners — working in just about every form of mass media.

As a media member, no matter what medium you are working in, be it guide books, newspapers, magazines, television, radio, CD-ROMs, or the Web, you can be eligible for TMAC media membership — so long as you get paid for your efforts. To maintain a trusting relationship, TMAC media members must re-qualify every two years by providing evidence of their published or broadcast works.2011 TMAC Handbook 13

A volunteer TMAC Board of Directors, representing both media and industry members, directs the association. Supported by paid office administrators, the Board also works with provincial chapters in British Columbia, Alberta, Ontario and Atlantic Region. It also has strong representation in Québec. In all those locations, TMAC stages regular gatherings of local members, usually in co-operation with travel industry suppliers.

For more information on TMAC's structure and function, see our Board of Directors and Appointed Committees Position pages on this website and our by-laws on the website.

Click here to view the 2010 TMAC Annual Report.