Please welcome Sheenah Rogers as our newest

TMAC Alberta Chapter Industry Member

Sheenah Rogers is the founder and Principal of Anstice Communications - one of Canada's leading boutique Communications firms specializing in hospitality and property development. Sheenah's direct destination marketing and communications experience has established her as a leader in Canadian PR industry. She was also one of the early adopters of incorporating destination PR in real estate development. Her insight and experience in promoting and taking to market master-planned resorts, hotels, retailers, destinations, and urban communities has led her to sit on the Board of the Calgary Urban Land Institute Chapter. She has also presented at the Canadian Resort Investment Conferences and Canadian Hotel Association Conferences, acted as an honorary judge for the Travel Alberta Journalism Awards, been a guest instructor at Mount Royal University’s International PR Program and received a “Top 40 Under 40” award.

Perhaps one of her most exciting career highlights was working with the Government of British Columbia where Sheenah executed the GM Place “2010 Olympic Bid Announcement” and direct the province-wide promotional event, in partnership with BC Hydro, the Vancouver Canucks and VANOC for the 2010 Olympic Bid. The event involved 72 communities, 31,000 participants and generated millions of dollars of media coverage that ultimately assisted Vancouver to win its bid for the 2010 Olympics. As well, Sheenah managed the B.C. Government’s Forestry Revitalization PR campaign to squash negativity of the industry and gain positive interest in the Provincial Forestry program. The campaign involved creating a “travelling exhibition” that visited more than 30 cities in the province.

Sheenah has long had a passion for arts & culture and the non-profit sector. Since her days as a ballet dancer she has volunteered her time to create a fund development and communications program for Calgary’s Theatre Junction Grand. She is also an active volunteer for the Calgary Humane Society, has previously sat on the Board of Directors for SAIT’s Marketing Department and has acted as the media relations manager for the Calgary Flames’ “Women at Centre Ice.” She is also Co-Chair of the United Way’s BeCause initiative which is aimed at engaging the next generation of philanthropists in the community. Sheenah is a also a volunteer speaker for the BC and AB Junior Achievement Program.

Sheenah is a Simon Fraser University graduate (Communications) and has also completed the University of Calgary’s Real Estate and Development Certificate Program.

Welcome to TMAC Alberta, Sheenah.

You can send your personal welcome to Sheenah. Here are her coordinates.

Sheenah Rogers, Principal, Anstice Communications, srogers@ansticecom.com
403.383.9321 Twitter: @sirogers www.ansticecom.com

Neil Bousquet APR
Membership
TMAC Alberta Chapter
(403) 256-8834
prwizard@prwizard.ca
www.prwizard.ca
www.travelmedia.ca/provincial_chapters/alberta/