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Travel Media Association of Canada

2008 July 29 M&M Quicktips:  A CONDUCTED TOUR OF GARY’S PHOTO VEST     PRESENTER: Gary Crallé

Pocket by pocket
#1        zoom telephoto lens + 2X tele extender lens
#2        zoom wide angle lens + studio quality digital recorder
#3        wine glass plate clip for fancy events
            wet naps (for those social faux pas at fancy events)
            leftover bar of soap (from swank hotel stays, to avoid industrial grade public washroom cleaners)
            mini folding hair brush
            eye drops
            mini toiletry container of talcum powder (for those tense moments when the ‘gator looks you in the eye as you’re focusing)
            mini folding toothbrush
            nail file & clippers in a ziplock snack bag
            plastic knife, fork & spoon (when not dining at swank venues)
            film cassette of lecithin granules (to digest oils and fats from heavy meals)
            film cassette of vitamins & any medications
            mini insect repellant
#4        a nifty micro carry-all bag from Fairmont (my newest vest addition)
            digital compact flash cards for my cameras
            folding table top tripod wrapped in a Tilley hat top (available at the Tilley main store, Toronto) --- indestructible and good for kneeling on, as a mat for delicate items, and to prevent abrasion of clothing
#5        spare camera battery + candies to lubricate my throat during dusty photo shoots
#6        SPF 30 lip balm + anti-bacterial gel (essential for cleaning your hands in far away lands and nearby too)
#7        spare lens caps
#8        car keys & spare change in a film cassette
#9        folding eye glasses
#10     NASA space pen to write underwater, over grease, in broiling heat and frigid cold (everything I try to avoid)
            nutritional snack bar
#11     mini calculator
            mini screwdriver for repairs to eyeglasses, cameras & computer
            cosmetic brush to clean lenses
            ear plugs for rock concerts and more
            thin strip of non-slip material (multiple unexpected eg. to remove a binding lens filter, to prevent any thing from sliding off a surface)
            LED penlight
#12     sunglasses
#13     microfibre cloth for cleaning lenses
            white cotton gloves for arranging delicate photo setups
            a level for my cameras (yes, I view the world askew --- just ask anyone)
            heavy duty elastic band
            4GB USB flash downloaded with all my basic computer data
            shower cap for rain protection of delicate equipment (although my Olympus E3 and lenses are basically waterproof)
#14     polarizIng filter (the one essential filter for digital photography)
#15     adapter rings to fit filters to different lenses
#16     reporter’s trusty spiral ring notebook + spare pen
#17     ratty-looking vinyl folder holding a page of all relevant contact info for credit cards, business, friends & banking (coded!) + model release forms + airline tickets + passport + mini notepad, sticky notes etc
#18     wallet
#19     business cards & cellphone
#20     Sharpie fine point permanent marker to write on anything
#21     Swiss army knife with essential corkscrew
#22     mini tape measure (for clothing sizes and everything else) & min sewing kit
#23     matches (to light fireplaces & restaurant table candles for photos)
#24     public transit tokens
#25     mini Swiss army knife with scissors
#26     spare local change
#27     guidebook & maps
#28     waterproof/shockproof camera
            silk kerchief for sun protection around neck & throat
#29     piece of black felt to block reflections when photographing through a window
#30     folding umbrella
#31     spare lightweight jacket or poncho
            Les pièces de resistance: a bottle of wine & fresh baguette

 

2008 April 22 - PD SESSION - HI TECH Summary             PRESENTER: Christopher Todd                       

Personal e-mail: christophr.todd@mac.com
LinkedIn: www.linkedin.com/in/christopheratodd
 
Evening Outline
Skype - www.skype.com
Create an account and either subscribe to SkypePro for $3/mo (suggested) or
make a deposit for regular SkypeOut and use it as you please.
 
LinkedIn - www.linkedin.com
Relationships Matter. Create a free account. Set up with the information on
your resume or CV. Search the contacts in your address book or email. Get
recommended by your peers and past employers/clients!
 
DropBox and .Mac
www.getdropbox.com OR www.apple.ca/dotmac
Go to the DropBox website and watch the 2 minute video. DropBox isn’t really
available yet, but once it is check back to this site.
DotMac is $109 to buy. Go to the website and sign up for the 60 day Free Trial.
You won’t get the full storage allowance but you’ll get a feel for how it works.
 
Blackberry Device
Fantastic device if the cost can be kept down. Get the boss/company to pay!
Mac Users fear not! It’s absolutely compatible with Macs --> PocketMac BlackBerry Edition
http://www.apple.com/downloads/macosx/productivity_tools/blackberry.html

Nuance Speech to text

PC - www.nuance.com/naturallyspeaking/

MAC - www.macspeech.com

Recorders compatible with the software for automatic dictation:

http://recorders.com/info/articles/27/1/Digital-Recorder-Compatibility-Report-for-Dragon-NaturallySpeaking/Page1.html

Please feel free to contact me with questions! Cheers!  Chris

 

2008 April 29 - M&M QuickTips - Photography                       PRESENTER: Igor Kravchenko

 

We live in a visual world. 

1. Pay attention to the background. (Photo example) You probably didn’t expect that trained elephant from Bowmanville Zoo could lift an adult with the tip of his trunk.

2. Be a kid when you photograph kids; take it easy when you photograph adults.

3. Constantly make pictures in order to keep your reflexes and sense of vision sharp, just as a pianist requires practise to keep those fingers nimble. Practice your happiness and photo skills on your kids and relatives. I publish a coffee table book each year for my kids. It’s relatively inexpensive, good offset quality and presentation. The website is: www.mypublisher.com 

4. We usually read from left to right. It’s the same with pictures. Think about a story when you compose an image.  Introduction on the left, …apogee,… and conclusion on the right. 

5. We usually write about topics which excite us. Take photographs only when you have that same feeling. Otherwise you are wasting your own time and somebody’s patience.

All the best

Igor

2008 March 27 M&M Quicktips: The Nuts and Bolts of Soup to Nuts PRESENTER: Amy Rosen

Three rapid-fire tips:

1. Be inspired by food. Don’t bother if you’re not interested. Unlike some things in life, you can’t fake it.

2. Don’t get bogged down in adjectives. Say something about the food in another way.

3. Tell its story.

To explain these tips, here are a few examples from recent features I’ve written, for not other reason than I’m too lazy to search through other food writers’ work.

Here’s the opening paragraph from a piece on eating Hairy Crab in Hong Kong that appeared in enRoute magazine…

"There are too few food moments in life that you remember forever: those fried zucchini blossoms in Provence, that pizza bianca in Florence, the barbecued goat face in Marrakech (albeit for altogether different reasons). And now this: my first taste of hairy crab."

See how it mixes food with travel and memory?

Make the food, or finding and eating the food, active. Like you would describe any other adventure in your travels. This next bit is from a story I wrote on going to Poland with my oldest brother to discover our Polish Jewish heritage. It appeared in the travel section of the National Post…

 "It is in Warsaw that we finally get a taste of authentic Jewish-Polish cultural life, when we sit down to our first Jewish meal of the trip. At Pod Samsonem, on a thriving pedestrian thoroughfare just north of the Old Town, we order cold beer and cool beet borscht swirled with sour cream, shredded cucumber and fresh dill. "This soup has the genetic fingerprint of our grandmothers," David pronounces. It's so good I could eat it forever."

Another bit of food writing advice, and I’m kind of alone on this one, is don’t be so serious. People tend to slip into pretentious mode when describing food and wine, and I’ve never quite understood that. Have fun with it.

So, this last example is from a story I wrote about cooking with Daniel Boulud in NYC for enRoute magazine. This part describes eating his famous burger…

"Momentarily lost in the reverie that is love at first bite, meat juice dripping clear past my watchband, I realize too late that I’m actually meant to use a fork and knife to eat the thing, like the businessmen surrounding me who also wisely removed their suit jackets in anticipation. “Yes, that is what most people do,” volunteers my waiter as I lick my elbows clean.  Bottom line: Daniel Boulud is an evil genius – and if this burger were single and Jewish, I would marry it.”

The food, the people, the room, should all be telling you a story, as if you’re seeing giant tortoises for the first time in the Galapagos. It should be exciting. It should say and mean something. Find the pleasure in it.

FOOD WRITING AS A GREAT BACK UP PLAN DURING YOUR TRAVELS

Say you’re caught in a destination where everything you were after falls through – too cold to ski, too warm for polar bears, and the whales have gone AWOL. Well, you’ve always got to eat, and there should be a food story in there, somewhere. In Whistler I did a feature on cheaper mountainside eats, and in Churchill I did a story on cooking at an isolated lodge in the dead of winter.

You can also become a local expert; in the past few months I updated the Where to Eat section in Fodor’s Toronto 2008, wrote the Toronto picks for Food & Wine magazine’s annual restaurant roundup, and wrote the sidebars on a few Canadian farm restaurants for Conde Nast Traveler. One would hope starting with sidebars and roundups would increase one’s chances of eventually landing a feature.

WHAT ABOUT WINE?

Don’t be afraid to write about wine and spirits. I like my wine, but I don’t have a memory for all the detailed info needed to be a great wine writer. That hasn’t stopped me. I’ve written stories ranging from the new high-end hooch stills popping up on Vancouver Island, to getting blotto on a “woman in wine” trip to the Riesling region of Germany. Adopt this motto: Have glass; will travel.

WHO TO PITCH?

Food and wine writing is one of the fastest growing trends in travel writing. And it’s not just about writing culinary travel-oriented articles. There are personality profiles; you can write a piece that follows a culinary trend; or a roundup, of say, the best clam shacks in Massachusetts. In the past two weeks the Globe has run features on eating alone in Paris and a guide to a foodie’s 1st Ave. in NYC. Start by pitching your regular travel outlets stories with a food or wine bent. Once you’ve built up some great food feature clippings, then move onto the food sections of newspapers and food magazines you admire. I got into Food & Wine simply by emailing them a hello with some clippings.

WHAT TO READ?

I read the New York Times dining and drinking section online every Wednesday.

Then there’s Alan Richman’s stuff in GQ (he also has a blog called Forked at the GQ site), and Jeffrey Steingarten in Vogue.

Some books I’d recommend: “Secret Ingredients: The New Yorker Book of Food & Drink”, which came out this year. “The Best Food Writing 2007”, which is just like the Best Travel Writing series, only about food; much of it also including travel, mind you. Julia Child’s recently released memoir is also fantastic.

Reading some classic cookbooks; say, Julia Child, New York Times, The Joy of Cooking, to better understand the basics behind the food you’re eating, isn’t a bad idea either. You can also take it a step further and enroll at a great cooking school, like Le Cordon Bleu in Ottawa, or George Brown in Toronto, or the Stratford Chef School, even for a weekender class.

But I guess the bottom line is, love food, always be thinking of food, and the stories will find you. Bon appetit.

 

 

2008 January 29 - M&M Quicktips - ‘Ten Web Sites I Can’t Live Without’  © Kate Pocock

PRESENTER: Kate Pocock

www.Google.com

Hit the “More” list to register with Google Alerts. They will alert you if your name comes up somewhere – as in your story being posted on someone’s blog! Or Alerts will let you know if someone has linked to one of your stories from their site. Use Google Images to actually see something you’re researching or reading about. A recent search for a fikka table (what the Swedes use for coffee breaks) brought up hundreds of photos.

http://www3.telus.net/linguistics issues/BritishCanadianAmerican.htm

Print out Karen Bond’s list of the differences between Canadian and American spellings and keep it handy.

www.Ask.com

This site used to be AskJeeves.com (but it seems younger audiences don’t relate to a butler) and the butler knew the answer to everything. The ask.com site doesn’t seem to be as fussy but if you have a very specific question such as “What are the rules of etiquette during a Japanese tea ceremony?” you’ll get a listing of many other sites to check.  

www.XE.com

“The World’s Favorite Currency Site.” Get an up-to-date currency conversion for the Canadian or American dollar (or any other currency) against any currency in the world. For obscure monies, just hit the “More Currencies Available.” Sometimes as the site refreshes, you’ll make a bit of money between checks. I like it because it converts both ways. 

www.dpreview.com

Thinking about getting a digital camera or upgrading your digital equipment? This site offers thorough reviews and comparisons for most makes. My new digital camera had a 28-page review and included photos, diagrams and explanations. The site also offers discussion forums under specific topics such as “Nikon SLR Lens Talk.” 

www.flightstats.com

Want to track a particular flight across the ocean so that you know when to head for the airport? Or do you want stats on how often a particular flight is late in taking off before you book? If a gate changes, or there’s a delay with a flight, or if a plane has finally left the runway, this site will tell you. And you can follow a plane as it flies back to Canada. It’s a fun site with stats and visuals. 

www.freelancesuccess.com

For New Markets: if you’re looking for new American markets (or even info on ones you already know), this weekly subscription newsletter ($89 US per year) sends info each Thursday into your Inbox giving relevant details such as Rights, Pay, what an editor is looking for from freelancers, how to send it, etc. This week, for example, the email featured pet markets like The Bark and Fido Friendly. FLX also offers a Pay Check Database, sample Query Letters, a Free Sample Issue, writer forums and more. 

www.asja.org

For Contracts: ASJA (American Society of Journalists and Authors) has a Contracts Watch committee that will send out quarterly reports to anyone who signs up on what’s new, how to modify an indemnity clause, the difference between exclusive and non-exclusive, etc. On the Home Page, click onto “Free Resources” in the nav bar under “For Writers.” Then click the Contracts Watch link under “Contracts Watch.” All the archived contracts watch newsletters are posted. 

www.lii.org

For Research: The lii stands for Librarians’ Internet Index. This is a web site database with over 20,000 entries, maintained by librarians, organized into 14 main topics and nearly 300 related sub topics. Travel comes under Recreation but has many sub topics such as Medical Tourism, Hot Springs, Outdoor Recreation and Cruises. Punch in something like “Roller Coasters” and you’ll get a database site for thousands of coasters, a history of roller coasters, roller coaster designers, the physics of roller coasters, amusement parks with fabulous coasters and more. 

www.poynter.org

For Inspiration: The Poynter Institute, in St. Petersburg, Florida, is a school for journalists, future journalists and teachers of journalism. Many writing coaches also teach here, and there is a wealth of information on their site, including words of wisdom from the pros. Just one example from writing coach and musician Roy Peter Clark: “Put odd and interesting things next to each other: Remember that the Vampire Slayer’s name is Buffy, not Conan.”  

** Note: This list of favourite websites is a personal compilation for TMAC QuickTips only, and is not available for distribution or reproduction without written permission by Kate Pocock. 

 

 

2008 January 14 - Ontario Chapter PD Session on Press Trips:

What Makes or Breaks a Press Trip?   Transcription thanks to Kate Pocock

Venue: Generously hosted by Toronto Hilton Hotel, Richmond & University Ave. 

Thanks to Participants! And thanks to Barbara Kingstone, Vice-President of the Ontario Chapter and Chairman of Professional Development Sessions, and Mark Stevens, moderator of the Panel.

In order of Appearance: Industry: Jerry Grymek, Sana Keller, Karisa Lui, Susan Melnyk

Media: Liz Fleming, Nancy Wigston, Bill McVean, Cathy Stapells,

Industry Panelists:

Jerry Grymek – Account Manager, LMA Communications Inc.

There are no answers, only questions. Every press trip is different. When planning a press trip, whether it’s to the sunny warmth and Spice Island scents of Grenada or to New York’s Hotel Pennsylvania – The Word’s Most Popular Hotel®, it all comes down to Organization and Communication:

Organization:

For industry – organize and send as much information as possible.

  • Plan out your dates:

  •  High times (busy) and Low times (more availability)

  • Start with how many members you can accommodate, whom you want to invite:

  • If you have like-minded media, plan a themed press trip

  • If not, then organize a general one touching on different aspects

  • Next, who do you want to invite:

  • Send out invites to key contacts you know or want to invite (the worse they can say is no!)

  • Filter down to your key number

  • Invitation:

  • How will you get it to them: Snail mail, email, or carrier pigeon?

  • Follow-up to confirm interest and availability

  • Communication:

    • Letter of Assignment?

    • A touchy subject for some!

    • Generally, these are good to have – Client needs them as a guarantee, although we understand these are hard to get for some writers. However, it doesn’t need to be so formal as much as a note to say that you are indeed planning to write on the expected topic. Obviously we understand if publications go under or other unforeseen things arise. After a one-time letter of assignment and a resulting story, you’re good to go again.

    •  At least show some credentials and potential story features

    • Find out interests/likes/dislikes:

    • Very important so that everyone is more excited about the trip and both parties understand what to expect from each other

    • Send information – this applies for both writers/agencies:

    • Island info, itinerary options, weather info, what to wear, images

    • Everything and anything!

    • Help media members with their research

    • Maintain Contact:

    • Should be regular up until the flight…

    • Confirm everything is still good and that both parties are ready

    Do’s/Don’t’s:

    Don’t:

    • Change things at the last minute because you don’t like something or you want something different (Emergency aside, of course!)

    • Lie! For example, a journalist who brought his “photographer” girlfriend while his wife was at home

    • Ignore the itinerary

    • Fear that you won’t fit in with others

    • Worry! (It doesn’t help)

    Do’s:

    • Be prepared. Anything can happen.

    • Ask frequent questions/give info – Media: let us know what you want to cover and what story right from the beginning and we’ll accommodate you as best we can

    • Let us know of any important info (allergies, medical)

    • Setup backup plans

    • Be prepared for anything

    • Have fun – you’re planning a press trip, not a root canal!

    • Keep in touch!

    It’s all about Organization and Communication. Cheers!

    Industry: Sana Keller

    Representative for Virginia Tourism Corporation, Virginia Beach CVB, Dallas CVB (Western Canada) and Tropical Incentives DMC (Mexico)

    Class Thesis:
     
    Posted below is a greeting card sent by a tourism department to travel writers. I wanted to laugh, but then I didn’t. It was good, yet it was soooooo bad. When I saw this, I wondered, “Have I lost my sense of humour?”