In 2023, Google's algorithm – the Helpful Content Update (aka, “HCU”) drastically affected how many of our websites ranked in search results. Our very own William Tang of Going Awesome Places was one of twenty web creators recently invited to Google's HQ in Mountain View, California for an event called the Web Creator Conversation Event. Held at the end of October, the goal was to have an open discussion with Danny Sullivan and Google engineers. For this PD Session, Will will discuss key takeaways from the event including how Google wants to support publishers, HCU recovery, and the future of search. Join us if you want to learn more and/or want to bring your insights to the group in a Q & A following his presentation.

 

Moderator: Dr. Nadine Robinson

 

Presenter: Will Tang, Going Awesome Places

William is the award-winning content creator, editor, and video producer behind Going Awesome Places which focuses on outdoor adventure and experiential travel. He has 12+ years of experience working destinations, tour operators, and brands where their speciality has been in creating evergreen and SEO-optimized content that revolves around detailed itineraries, travel guides, and creative storytelling through video.