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Crisis Communications

(While this session is designed for industry members, please note that media/content creator members are welcome to join!)

Presenter: Cathy Preece, Senior Vice President of Tourism Public Relations at Development Counsellors International

Session Overview:

Let’s face it – nobody wants to talk about a crisis. But it’s better to have the difficult conversations beforehand than when you’re thrown into the thick of it (often without any warning) and need to react quickly and effectively. As the travel continues to rebound post-pandemic, destinations, hotels and attractions need to be prepared now more than ever to handle whatever comes their way.

Join Cathy Preece, Senior Vice President of Tourism Public Relations at Development Counsellors International, for an engaging and insightful crisis communications session. As we gear up for 2025, this workshop will highlight best practices for crisis management, focusing on how to prepare, respond, and learn from unexpected events. With her extensive experience in the travel and tourism industry, Cathy will share insights on developing effective communication strategies that can mitigate reputational risks and enhance organizational resilience. While this session is designed for industry members, please note that media/content creator members are welcome to join!

Topics that will be discussed during this session include:

1. What do I need in my crisis communications plan?
2. What questions should I be asking myself during a crisis?
3. How do I prepare my team/client to ensure that everyone feels comfortable and confident in a crisis?

This session will conclude with a Q&A period, where members are encouraged to ask Cathy questions.