TMAC's Mission Statement

TMAC is a Canadian not-for-profit association serving industry and media travel professionals. We cultivate relationships that result in relevant connections, comprehensive opportunities and successful outcomes. As an organization, we strive for inclusivity, openness and forward-thinking in the ever-changing travel industry environment.

Millions of people call themselves travel “experts,” but only a handful of travel media worldwide can truly be called trusted sources. In Canada, most of them belong to the Travel Media Association of Canada (TMAC).

Founded in 1994, TMAC represents Canada’s most professional and productive experts in the field of travel. The Association currently has almost 400 members — Canadian writers, photographers, videographers, bloggers and social media mavens, as well as highly respected representatives of the travel industry from around the world.

Our membership is well represented across Canada and supports four regional chapters: British Columbia, Alberta & NWT, Ontario and Atlantic. TMAC is currently working on furthering its regional chapter representation, specifically developing a Quebec chapter.

Each year, TMAC members gather for an ambitious and wide-ranging annual conference to exchange story ideas, explore new destinations and keep up to date on skills, trends and techniques. Most importantly, industry partners are able to showcase their destinations at the Media Marketplace, a scheduled one-on-one networking session that brings together industry and media members.

Throughout the year, each chapter holds a series of local events, activities, presentations and professional development sessions attended by both media and industry members.

As a not-for-profit organization, TMAC is directed by a volunteer board of directors and managed by its new Executive Director, Elizabeth Kerr. For more information on TMAC's structure and function, see the Board of Directors, Committees and Bylaw sections of our website.