May 15, 2023
With a theme like, Getting Down to Business, of course you can expect a dynamic, inspiring collection of speakers coming together to offer insights, reminders, and suggestions to Canada's accredited Travel Media Professionals when they gather next month for their SOLD OUT conference in Sudbury, Ontario, June 14 - 18. Representing Canada’s most professional and productive experts in the field of travel media, 200 travel media and industry media relations managers will spend four days in pre-Conference Media Tours followed by a 4-day Conference.
In a communications world that is constantly evolving, at a pace never before witnessed, it's not surprising to see this diverse line-up of topics and speakers on the agenda for the 2023 TMAC Conference & Media Marketplace, each are accomplished and experts in their subject matter, they are ready to bring their perspectives to TMAC members.
Opening Keynote Speaker Rona Maynard kicks of the conference with 'Renew, Recharge, Reimagine: Tap Your Inner Wellspring'. Many see travel media as professionals who live a luxurious, adventure-filled life, and perhaps they do but it's hard work, it's a business, one they often operate solo. As the editor of Chatelaine in a time of unprecedented change, Rona learned to access the inner wellspring that restores energy and purpose on the wildest days. She promises to share her shortcuts to renewal.
Tying it all together at the end of the conference is columnist, speaker, travel ambassador, TV host and author of some of Canada’s biggest selling travel books - Robin Esrock. As the Closing Keynote Speaker, Robin will acknowledge that travel media is at a crossroads. "Having weathered the biggest challenge yet faced by the industry, artificial intelligence, climate change and shifting consumer trends suggest we’re on the cusp of yet another new era, laced with pitfalls and opportunities" says Esrock. During his session delegates can expect to be invited to step back, look ahead, and celebrate that authentic destination storytelling is not going anywhere. Drawing on current trends, insights, and his own unusual journey, expect an engaging, thought-provoking and entertaining keynote to inspire attendees for whatever comes next. Robin has also recently become an accredited member of TMAC as well, as you might expect, this top is near and dear to his heart given his audience of colleagues.
Delegates will also have to make some tough decisions too. The Professional Development sessions curated by the National PD Committee are robust and timely. Offered concurrently throughout the conference are the following:
As they gather in 2023, TMAC is also focused on 2024. Next year they will celebrate their 30th Anniversary. Rooted in Canada with international roots, the value and need for authentic storytellers who inspire, educate, and motivate travel is more relevant and important now that ever before. With a Strategic Plan underway, delegates will be presented with the draft plan, a framework to guide the nation-wide organization into its 30's .
Sudbury has been waiting to host this annual conference since 2020 when it needed to be postponed, yes, due to COVID-19. The enthusiastic appetite for attending this conference was evident in the 'sell out' prior to the Registration Deadline. One of the most anticipated aspects of the conference, is the Media Marketplace where it is expected nearly 2,000 appointments, or meetings, between travel media professionals and tourism industry colleagues takes place. It's like 'speed dating' on steroids, but at the close of 10 minute appointments, work for the next year to two years will be confirmed.
For more information about the speakers and the full conference line-up, visit: TravelMedia.ca and be sure to follow along, #TMACsudbury.
Donna Hatt, CAO
Travel Media Association of Canada